Marketing for Cultural Organizations by Kolb & Bonita M. Lycoming College & USA

Taylor Francis Ltd
Marketing for Cultural Organizations by Kolb & Bonita M. Lycoming College & USA
Marketing for Cultural Organizations by Kolb & Bonita M. Lycoming College & USA
Product Specifications
  • Title: Marketing for Cultural Organizations by Kolb & Bonita M. Lycoming College & USA
  • Author: Kolb & Bonita M. Lycoming College & USA
  • Publisher: Taylor & Francis Ltd
  • Binding: Hardback
  • The arts general issues
  • No. of pages: 200
  • Dimensions (approx. mm): 229 x 152

Product Description

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.