Marketing for Cultural Organisations by Bonita Lycoming College Kolb

Cengage Learning EMEA
Marketing for Cultural Organisations by Bonita Lycoming College Kolb
Marketing for Cultural Organisations by Bonita Lycoming College Kolb
Product Specifications
  • Title: Marketing for Cultural Organisations by Bonita Lycoming College Kolb
  • Author: Bonita Lycoming College Kolb
  • Publisher: Cengage Learning EMEA
  • Binding: Paperback / softback
  • The arts general issues
  • No. of pages: 234
  • Dimensions (approx. mm): 246 x 189 x 13

Product Description

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.