Herbatint (Antica Herbavita) Plum (FF3) - Herbatint Permanent Hair Colour Gel

Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.

Discover Herbatint's gentle and effective formula for a natural and intense result that is rich in highlights. Ammonia-free and enriched with 8 biological herbal extracts, it has been your beauty ally for over 50 years.

Inspired by nature, created to enhance beauty by taking care of the hair. Nuances and shades to offer each person the colour that best expresses their personality.

Born from the synergy between nature and technology, it protects your skin during colouring and nourishes your hair day after day. A gentle formula, tested on sensitive skin.

Give a natural look and brightness to your hair by nourishing it without weighing it down. Immediately healthier, brighter and naturally beautiful.

Free from:
AMMONIA - RESORCINOL - PARABENS - ALCOHOL - FRAGRANCE

Dermatologically tested on sensitive skin, its skin compatibility is excellent. This result confirms the brand's distinctive quality and its unique finely balanced formula. The developer contains a low hydrogen peroxide concentration (less than 3% after mixing, equivalent to 10 volumes), well below the 6% limit permitted by the European legislation (EC NO 1223/2009).

Herbatint uses gluten-free and Nickel tested ingredients. Suitable for vegans.

Herbatint's unique formula is enriched with the properties of 8 highly pure organic herbal extracts that perform a toning and soothing action, also protecting and enhancing colours. A true synergy between nature and technology, to protect the skin while colouring and nourishing the hair restoring its health and beauty.

Aloe vera barbadensis: Protects and nourishes the hair while colouring. Vitamins and minerals perform an intense natural nourishing and anti-inflammatory action, also conveying the colour inside the hair fibers without damaging them.

Limnanthes alba: Hydrates and shines the hair thanks to the oil extracted from its seeds that effectively restores the natural lipid barrier. E-F vitamins, protein, fiber, amino acids and glucose, give body and shine resulting in nourished hair, intense and long-lasting colour.

Cinchona calisaya: Its bark extract tones and strengthens the scalp, thanks to its sebum-regulating action it protects both hair and skin.

Hamamelis virginiana: Rich in essential oils, including acid oils, and flavonoids, it gives strength and shine to the hair, while performing an invigorating, soothing and purifying action.

Echinacea angustifolia: Its skin-purifying and natural soothing action is performed by its active ingredients, including oils, acids, betaine and polysaccharides. Hydration, regeneration and nutrition of the hair associated with the protection of the skin.

Juglans regia: The antiseptic properties and nutrients of walnuts intensify and enhance the colour while maintaining the pH balance of hair and skin.

Rheum palmatum: It intensifies the colour and protects the skin giving brightness and tone to the hair, fixes the colour and performs an anti-inflammatory action.

Betula alba: Its re-mineralising and toning properties combined with its emollient effect regenerate and protect hair and scalp.

Natural Ingredients

A formula enriched with 8 organic herbal extracts to nourish and protect hair and scalp, preserve colour intensity and provide a natural and long-lasting result.

30 Colours To Be Mixed

Find your ideal shade, by choosing a single colour or by blending together more nuances to create your own unique and natural look. The bottles can be reclosed, allowing to preserve the product that has not been mixed for later applications.

Easy to Apply

Herbatint colouring gel is easy to mix and apply thanks to its gel consistency and its odourless formula. A perfect colour result in only 40 minutes!

Colour Result

Herbatint's gentle formula with a low hydrogen peroxide concentration (10 volumes) allows you to lighten your natural colour up by a maximum of 2 tones. Only colouring with higher hydrogen peroxide concentrations (30-40 volumes) have a higher bleaching power which inevitably affects the hair's structure and health.

Respecting Nature

The Herbatint packaging is made of totally recyclable uncoated paper with designation of origin. Herbatint is against animal testing and is suitable for vegans. The bottles can be reclosed and used again, allowing you to use the only necessary product and keep the rest for later applications to avoid useless waste.

A Colour Made Just For You

Would you like a unique look that best expresses your personality? With Herbatint you can create a customised colour for you! Mix two shades to create your personalised look.

About the Company

Founded in Rome in the 60's by Michele Albergo, an expert on the beneficial properties of plants, Antica Erboristeria is a company specialized in ammonia-free hair colour currently operating in over 40 countries.

Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle.

In 2012 Antica Erboristeria was purchased by the French group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company's flagship brand.

Constant research, maximum transparency, application of rigorous testing and compliance with the latest European Union directives, guarantee the reliability that characterizes not only the products, but also Antica's entire team.

Quality and Safety

Passion and dedication are the drivers for choices made by Antica Erboristeria day after day:
a meticulous and detailed control over raw materials from European suppliers that are certified and specialised in the pharmaceutical industry. The search for innovative and natural formulas using organic plant extracts, which can meet the highest quality standards. The application of strict control procedures and constant attention to the levels of quality and safety are confirmed by international certifications that Antica Erboristeria is in the process of obtaining: ISO 9001: 2008 Quality management systems and ISO 22716: 2007 Cosmetics - Good Manufacturing Practices (GMP).

Sustainable Production

The entire Herbatint chain follows sustainability criteria, starting from the selection of suppliers with environmentally friendly guidelines, with environmental and safety certifications, including recyclable packaging. Antica has chosen to use for Herbatint packaging only cardboard from certified forests in support of fair forest management. Also the choice of using perfectly resealable plastic bottles, allowing their future use, responds to the decision to avoid unnecessary waste by reducing environmental impact and facilitating recycling through separate waste collection.

Eco Friendly Products

Herbatint combines efficiency in hair colouring with the attention to environmental protection and consumers' health. The certifications it has obtained not only confirm the achieved quality and safety standards but also testify Antica Erboristeria's commitment to environmental protection issues and closeness with all those consumers who believe firmly and make every effort to comply with environmental sustainability choices each day. Good practices that become good deeds to improve the life quality of each one of us.