CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz

An illuminating, 90% natural shampoo for colored hair Formulated with Silk Amino Complex combining ceramic, amino acids & silk that deeply penetrate the hair cuticle for ultimate color deposit & moisture delivery Helps maintain salon-fresh color in natural hair color & color treated hair Offers color preservation & color balance in one step Creates custom shades by intermixing colors for endless possibilities Can be used weekly or daily, depending on desired results Free of sulfate, parabens & gluten