Campaign Communication and Political Marketing - Paperback

Product detail - Author: Philippe J. Maarek | ISBN-13: 9781444332353 | Format: Paperback Publisher: John Wiley and Sons Ltd | Publication Date: 2011-04-15 | Pages: 284 | Product Dimensions: 174 x 242 x 15.62mm | Weight: 521.6312255g |

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct