Sustainable Fashion

An insight on the world of sustainable fashion: alternative ways of production, eco-friendly and reused materials and practical care advice for garments. The planet has come to a critical situation and it is up to all of us to innovate and drive change in all aspects of life, and fashion definitely is no exception. The fashion industry and its procedures are changing rapidly thanks to the visionary mindset of innovators, their business perspectives, the renewal of industrial processes, and a reconsideration of existing values. More and more customers are demanding that the clothes they buy are socially and environmentally aware: no child labour, minimum or zero impact on the planet, and safe working conditions are the basis of the sustainable values that customers are expecting from fashion companies. This book provides all the necessary insight for designers, fashion companies, retailers, and consumers that want to become more sustainability conscious. It includes a comprehensive overview of the current actions taken by certain pioneering designers and brands and how they are integrating basic sustainable principles, and eco-friendly and reused materials, to create a new generation of fashion products, including information on different fabric types, alternative production types, reuse and practical care advice for the garments. AUTHOR: Wearme Fashion, founded by Vera Artemyeva, is an advocate for conscious manufacturers, creators, designers, brands, and consumers, who are creating fashion with a sustainable approach. Its mission is to create a supportive, global, sustainable community built on authenticity, creativity and the ambition to develop a sustainable market from niche to a norm. They create the right connections to unite this growing sustainable industry. SELLING POINTS: . A valuable resource for any fashion brand or designer who wants to create more consciously aware products but doesn't know how, as well as anyone interested in this way of production. . It gives in-depth and well-documented information, not only on products and materials, but also on current trends and innovations, focusing on those readers who value the essence of life. . Using interviews, case studies, statistics, and all there is to know, it gives an overview of the sector. 170 colour illustrations