Pop Brands by Nicholas Carah
Product Specifications
- Title: Pop Brands by Nicholas Carah
- Author: Nicholas Carah
- Publisher: Peter Lang Publishing Inc
- Binding: Paperback / softback
- Music
- No. of pages: 202
- Dimensions (approx. mm): 227 x 151 x 16
Product Description
Addresses the integration of popular music culture corporate branding and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research drawing on participant observation textual analysis and interviews with young people musicians marketers and other participants in the cultural industries.