American Patriotism and Corporate Identity in Automobile Advertising by Markus Weik

Peter Lang AG
American Patriotism and Corporate Identity in Automobile Advertising by Markus Weik
American Patriotism and Corporate Identity in Automobile Advertising by Markus Weik
Product Specifications
  • Title: American Patriotism and Corporate Identity in Automobile Advertising by Markus Weik
  • Author: Markus Weik
  • Publisher: Peter Lang AG
  • Binding: Hardback
  • No. of pages: 362
  • Dimensions (approx. mm): 210 x 148

Product Description

The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the ‘American brand’ image. The author argues that GM has continuously used a patriotic framing in its self-representations linking itself and its products to the well-being of the country.